About MSC Certification
The MSC ecolabel and certification program recognises and rewards sustainable fishing practices and is helping create a more sustainable seafood market.
The blue MSC ecolabel is the world's most recognised ecolabel for sustainable seafood and means it is fully traceable to a wild-catch fishery which has been independently certified to the MSC’s science-based standard for sustainable fishing.
Over-fishing is a problem that affects us all. It threatens fish species, millions of jobs around the world, marine eco-systems, and the supply of seafood for future generations.
Purchasing seafood with the blue MSC ecolabel means that you can be sure your seafood comes from a sustainable, well-managed fishery which minimises its impact on the marine environment.
With oceans under threat from overfishing, plastic pollution and climate change, the choices we make as consumers has never been more important. We all have a role to play in ensuring our oceans are full of life – for today, tomorrow and for generations to come.