Sourcing wild fish responsibly

We want the whole world to be able to enjoy wild fish for generations to come. So we only work with fisheries who we know and trust and who share our passion for sustainable seafood. We work very closely with them to make sure our supply chain is constantly improving and we always choose fishing methods that have the least possible impact on the marine environment.

Salmon fish

Working collaboratively to drive change

Responsible sourcing

Responsible sourcing

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Responsible sourcing

Third-party certification is very important to us. It’s by far the best way to ensure all our fish comes from sustainable, well-managed fisheries. Our salmon, cod and haddock are certified by the Marine Stewardship Council, and we only source our tuna from suppliers that have a proven commitment to sustainable fishing and are firmly on the path to MSC certification.

Minimising impact

Minimising impact

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Minimising impact

The MSC is a non-profit organisation dedicated to ending overfishing, ensuring marine habitats are treated with respect, and making sure people who depend on fishing can maintain their livelihoods. It’s the most rigorous standard for sustainability in the industry. All our suppliers are either fully MSC certified or are in the process of being certified.

Working together

Working together

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Working together

We see it as our duty to drive change in the fishing industry, and we don’t take this lightly. Overfishing poses a considerable threat to species, marine ecosystems and the supply of seafood for future generations of food lovers. So we work collaboratively with governments, NGOs and initiatives such as the Global Tuna Alliance to push for positive change.

Driving improvements

Driving improvements

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Driving improvements

Whether it’s on land or at sea, no food production or fishing method is perfect. That’s why we – and all the fisheries we source from – are committed to reducing any impact we may have on fish stocks and marine ecosystems.

Social responsibility

Social responsibility

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Social responsibility

We have a responsibility not just for the marine environment but for all of the incredible people who work so hard to bring our wild fish from the oceans to your plate. It should go without saying, but it’s absolutely vital to us that everyone involved should be treated with fairness, dignity and respect. That’s why we’re constantly pushing for improvements in social responsibility across the seafood industry.

Totally traceable

Totally traceable

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Totally traceable

Every fish bearing the LEAP name can be traced back to the boats that caught it. This is just one of a whole range of checks and controls we’ve put in place to make sure all of our wild fish is caught responsibly. It assures us that we’re getting the best fish available, whether it’s sockeye salmon from the pristine waters of Central Alaska or yellowfin tuna from the high seas of the Eastern & Western Central Pacific.

Sustainable wild fish

Our salmon, cod and haddock are certified by the Marine Stewardship Council, and we only source our tuna from suppliers that have a proven commitment to sustainable fishing and are firmly on the path to MSC certification.

Sustainable wild fish

OUR PARTNERS

Our aim is to bring you the finest sustainable wild-caught fish. But that wouldn’t be possible without the help of these incredible organisations